K-Pop demon hunters

What can the K-Pop Demon Hunters Teach Us About Showing Up?

August 05, 20253 min read

You might think a trio of K‑pop singing superstars slaying demons between world tours is pure anime-manga-tastic-fantasy - and you’d be right. But K-Pop Demon Hunters is so much more than that and its banging music. It dawned on me while watching it this weekend for the eleventy-billionth time that there is some pure business gold in there, too. Lessons for us folk in business. So, naturally, I decided to write a blog about it because why the f*ck not? I love to fuse a bit of pop culture in with my business musings. Here goes.

To me, this latest Netflix hit is also a kick-ass lesson in identity, empowerment, and finding your voice, even when the world (or the underworld) wants you to stay silent.

For those of you not yet acquainted with this manga masterpiece, our Huntr/x Heroines are the delightful trio: Rumi, Mira and Zoey. They're all magical in different ways - they're kinda messy but they're also powerful AF! (We need to see more superhero girls on the telebox - representation matters!) Whether you’re running a business, healing from burnout or just trying to work and survive the summer holidays without your kids inducing a menty B, each of them has something to teach you.

RUMI

Rumi’s the fearless leader of Huntr/x. She's bold, fiery, headstrong. She's also part-demon (did someone yell "PLOT TWIST!"?) Much of her journey in the film is about learning to accept every part of who she is - not just the unreal vocals or the fight choreography, but less palatable parts too. And it's the realisation that she isn't broken because she is half-demon (are you still with me?); she is unique - this gives her a unique perspective and power. The part of her she kept hidden for so long is also her biggest strength.

The Lesson: True growth is accepting yourself and seeing the value in your journey

Your demons (pun intended) don't make you less worthy. They're part of your story. They're what makes you real and relatable. Rumi teaches us to stop shrinking, stop hiding, and instead lead from the full, messy brilliance of who we are.

MIRA

Mira is the anchor of the group, you know, the strong, silent type who holds the whole ship steady. She doesn’t scream to be heard - she just is. Where others panic, she pauses. She’s the reminder that stillness isn’t weakness but rather it is power.

While the world chases loud and flashy, Mira reminds us that presence, empathy, and calmness are underrated strategies - and sometimes, the soft voice is the most likely to resonate with others.

The Lesson: You don’t have to shout to be powerful

Mira is proof that strategy, calm, and emotional intelligence still run the show. Read the room and command the room with your quiet confidence. Cool AF.

ZOEY

Zoey is bright, quirky, creative and unapologetically herself. While she might not seem like your classic warrior at first glance, she’s the most emotionally intuitive of them all. And my kids think she is well cool, so that must count for something, right?

Zoey doesn’t toughen up to fit in. She softens up to stand out. She shows us that creativity and vulnerability aren’t weaknesses - they're becoming a rare currency in a fast-paced, often selfish and cruel world. They're priceless AF.

The Lesson: Authenticity is your strongest flex

Zoey shows us there’s immense power in showing up exactly as you are. Be weird. Be vulnerable. Be brave enough to be seen.

These girls might fight demons as casually as grab a takeaway on a Friday night, but there is a strong comparison to be drawn - we are all fighting your own demons, aren't we? Self-doubt, burnout, imposter syndrome, fear of judgement.

Each of these demon-beating mildly-aggressive young girls shows us the power in showing up. Your voice is the powerso start speaking up, stand taller and be casually kick-ass by owning your journey in life and business. You never know who might need to hear it.

Kim Antrobus, founder of Visible AF branding and marketing agency and That Woman Networking.  ADHD mum of four, knee deep in the perimenopause and up to her tits in laundry - but still showing up in her business!

Kim Antrobus

Kim Antrobus, founder of Visible AF branding and marketing agency and That Woman Networking. ADHD mum of four, knee deep in the perimenopause and up to her tits in laundry - but still showing up in her business!

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